When Han Leenhouts from Sales and Pepper enters the room, you know it. This guy is out there and can give speeches like no one else. His work is to help and guide people telling their stories and selling their products. He asked zootz to make a book with simple techniques and questions and a new website. So practically I could do anything I liked. As long as it looked accessible enough to the target group and was interesting enough to surprise I could do anything I liked.
The book had to be very simple and accessible but should stand out compared to the traditional marketing books. The corporate identity of his company was a bit outdated, so with a few simple changes we made it fit the present. This book contains 224 different kind of ‘opening lines’ and is a helping hand for the sales person. The size is 14×14 cm which makes it easily to fit in a handbag.
The website had to fit his personality. He wanted something different, something outstanding. He is not the type of person that needs to write blogposts on a daily basis, but enjoys Twitter very much. In the end we came up with an one page website which contains enough information to know what he’s doing. And for keeping the page up to date, we made a very lively Twitter feed.
July 28, 2013
>zootz, Concept, Design, Graphic, Product, Projects